Beijing time on May 9, according to foreign media reports, the market research firm Millward (MillwardBrown) today announced the latest BrandZ the world's most valuable brand hundred list. The results show that Apple has surpassed Google as the world's most valuable brand, the brand value of $ 153,000,000,000. Google had previously on the list for four consecutive years in the top of the list.
Millward reports that Apple's brand value has reached 153 billion U.S. dollars currently, almost half the market value of the company around. Last year, Apple's market value beyond Microsoft to become the world's most valuable technology company. The report said Apple's brand since 2006, the brand value growth of 859%.glue gun BrandZ competent (PeterWalshe), said Apple's focus on the details of the company and its products in the growing influence of the environment to make it performance different from other consumer electronics manufacturers.
Millward Bank report that the economic recovery in the last year, 100 on the list the value of the brand grew by 17%, reaching 2.4 trillion U.S. dollars. The geographical origin of the brand to the list of view, the world's most valuable brand hundred chart from the BRIC countries in 19 markets, while in 2006 there were only two.
One-fifth of the brand from the BRIC countries: This year, 19 brands from the developing markets, glue stick while in 2006 this figure was only 2 in 2010, is 13. From the BRIC countries on the list continued to increase the brand that people in these countries continued growth in consumer spending. While these brands are due to the sheer size of their domestic consumers, but many brands have ambitions to the world, including Brazil's Petrobras (13.4 billion U.S. dollars to list ranked No. 61), India's ICICI Bank (the value of 149 billion at No. 53), and China's largest search engine Baidu. Baidu has been listed on Nasdaq, its brand value to reach 22.5 billion, compared to last year's list, 46 increased its ranking to reach 29th place.
Chinese brands continue the momentum in 2010, has a good performance, the world's most valuable brand BrandZ hundred list of the 12 Chinese companies are: China Mobile (micro-Bo) (ninth), Industrial and Commercial Bank (X A), China Construction Bank (twenty four), Baidu (the second-nine), China Life Insurance (thirty-third bit), Bank of China (the thirty-seventh bit), Agricultural Bank of China (the fourth Thirteen), Tencent (Chapter twelve), China Petroleum (seventy-eighth bit), Ping An Insurance (eighty-three), China Telecom (micro-Bo) (ninety one) and China Merchants Bank (ninth Seventeen).