According to the Nikkei BPConsulting (2010) on December the implementation of the "BrandJapan2011" survey shows that people from the industry point of view in Japan the brand power of the results of the evaluation, Panasonic for the first time to obtain the list, the brand and the power of comprehensive index was 102.3, compared with 2009 2.8 years, 500 companies and brands as the only index of 100 corporate break, the Nikkei BP that the company will analyze the Panasonic, National and Panasonic brand strategy received effective as one of the rules.
In the "first-class enterprise", "pillar of the Japanese economy," "there is something to learn,glue gun " "would like to inauguration of the Enterprise", "with good people" and other projects have received the top score.
"BrandJapan2011" for the Japanese brand with the largest power of investigation, implemented since 2001, the survey consists of BtoB (corporate insiders) and BtoC (consumer assessment) in two parts, the 2010 rankings came out, the most surprising 7 years is ranked first on the Home Evaluation TOYOTA BtoB first decline since the throne, the brand strength index was 96.8, down 4.1 compared with the previous survey, glue stick the first hand over Panasonic.
Mainly caused by the vehicles in the United States Department of recall (recall) events, and "foresight ability" and "credit" and evaluation of projects fell with the rules. In the automobile industry significantly increase the relative ranking of the companies for Nissan, since electric cars "LEAF" R & D and marketing investment, "foresight capabilities" to enhance the project's index of 12.4, exceeding by 88.4 TOYOTA. Another, HONDA record breaking their ranks No. 5, which the Japanese top 3 car makers in 2010 were ranked into the top five. Also, the first four as SONY, No. 6 for Nintendo, No. 7, compared with Google, the first 8-bit for the operation of Tokyo Disneyland OLCOrientalLand.
Top view from the BtoC, Google brand in 1000 (500 +500 big brand consumer brand) won the first one in for the first time, the index was 91.2. The brand ranking was only 426 in 2002, began in 2006 into the top 10 brands in 2010, has finally jumped from the top 2 of the previous year. Google in the consumer's evaluation of the project for the highest score
"Convenient (convenience)" and "Innovative (innovation)", Google have received in the two in the first one. Consolidated is ranked No. 2 since the top last fall, UNIQLO, index of 88.6, the first three as Panasonic, index of 85.5.
The ranking of the biggest characteristics BtoC "network, digital-related businesses and products to enhance and implement the brand power", in addition to outside Google, Youtube, Rakuten, Amazon and other Internet related businesses that brands may be the first 7,9,17-bit ,
Are ranked higher than the previous survey, Apple is a substantial increase from 40 to 11, in addition to "Innovative (innovation)" project outside the index higher than 22.9, "Outstanding (excellent)" project was also upgraded 9.1, and the brand Products
Such as the iPod (50 位), iPhone (73 位), iPad (90 bit), etc. 3 large main products always make into the top 100. Ironically, the top five ranks of BtoB car giant TOYOTA, NISSAN and HONDA in BtoC not even top 30 ranking is not reflected in its name, TOYOTA by consumers as the No. 36, HONDA No. 43, Nissan is outside the top 50.