Recently, double-Ho Lee, general manager of lighting its own 3,000 square meters in person to the freight market supervision, "you bright lighting" energy saving light products loading and unloading work. This is his source of logistics in Dongguan in the wholesale energy business seven years in the seldom move.
"Although relative to its current 300 million light source product inventory, this is more than 30 million energy-saving lamps is less than one-tenth of the total, but it is my high-end 2011, energy-saving light sources into the market 'vanguard 'very good market reputation. The significance of the material can be imagined.glue gun "Levin, general manager of the author said categorically.
Seven years ago, Wen Ho Lee, general manager has and "all bright lighting," general manager Wang Wanchuan acquaintance. Although in Europe, America, Hong Kong, best-selling export markets for many years, "we light illumination," from 2010 began to enter the domestic market in full, but the king of seven years and other energy-saving light source products in general business dealings to believe that Wen Ho Lee, General Manager: High-quality , cost-effective products that the brand will be its transformation tool, together with Wang Wanchuan general manager of the business philosophy and style of doing things. glue stick Then "we lit lighting" a whole attraction? Policies and support for businesses in what areas is the concrete embodiment of it?
"Marketing flat" really help businesses.
Flat channels to reduce the manufacturers to the consumers in the middle part of the process, directly to benefit consumers, and expand the terminal brand influence, so that firms with greater profit margins. This idea has become the industry consensus. "Now we do have bright lighting is 'marketing flat'." Levin, general manager of laughs compared Road. As far as I know, currently the second-tier energy-saving light source varies from brand marketing team to twenty or thirty people, as many as hundreds of people each year is not cheap, and monitoring the performance of the marketing team, often inadequate, and result in rapid movement, and inviting the contrary, consumption of drag on profits. While "everyone bright lighting" companies from "marketing team" is only one person - general manager Wang Wanchuan. "It's a little taste of subversion. At first I disagree a bit with other agents, after all, is not the business staff to help manufacturers develop new markets, the spread of brand recognition will play a discount rate. But through the crucial months of the market, we find This 'flattening' effect is really to help agents in real terms. "General Lee is author calculations: The average annual expenditure for each salesman about 6 million, 50 people is 300 million, not to mention the region manager and marketing director of the costs. "Wang has said a word: its costs in equal shares to each of these costs on energy-saving lamps, it is better to use it directly to helping businesses make long-term activities, engaged in promotion, advertising and more substantial investment and a place. And he did so. "According to Levin, general manager of description: responsible for their own circulation area, whether the door first, Showcase and other decoration, or regular small gifts, promotions from time to time, almost all from the" bright light all "support, only one paper fax business. "The efficiency and it is the other second-tier brands, and even domestic brands are incomparable."
Harvest "reputation" to a long history.
"As long as product quality excellent, and always maintain a high cost state, no worries about not coming back. This is Wang's original words. After all, whether manufacturers, or we do logistics providers, agents, selling only physical products, and more importantly is word of mouth and reputation. "Levin, general manager of a firm voice. Yes, "give up" well-known propagation speed does not mean giving up the reputation of the reputation of strength, which in turn more often to accelerate the spread of awareness. According to the author knowledge survey: current traditional energy-saving products, lighting products and compared the economic benefits are enormous. So even if companies are unwilling to invest best efforts to research and development production, are used OEM to resolve the problem. This leads to the stability of product quality and reliability can not be guaranteed, the establishment of corporate reputation. We are focused on energy-saving light lighting electrical lighting manufacturing R & D 10 years, self-built base and finished the capillary production of industrial parks. Lighting products with no traditional "drag", so you can devote R & D and production, relying on its technology leadership, a highly efficient energy-saving lamp spiral rule makers, which is unmatched by other companies.