- Interview Manitowoc (China) Refrigeration Co., Ltd. Marketing Manager, Sun Zhiqiang
Known as "paradise," said the Hangzhou with the beautiful natural scenery and a good investment environment,glue stick coupled with Hangzhou Municipal Government attaches great importance to cooperation with foreign investors, has now become the eyes of foreign investment place, at present, Hangzhou has the world more than 190 countries have established friendly and cooperative relations, glue gun already the world's top 500 companies invest more than 50 in Hangzhou, and has made considerable progress and satisfactory performance.
As the ice machine industry in China through the first ISO9001 certified Manitowoc (China) Refrigeration Co., Ltd. Hangzhou Hi-Tech Industrial Development Zone, located right after 10 years of business development, Manitowoc (China) production and sale of the company internationally renowned Manitowoc (Manley and more) has become the ice machine industry in China the highest sales of the brand. Recently, Sun Zhiqiang manager accepted our interview to the company's development and the current hotel supplies market talk about their views.
Manitowoc is the largest ice machine manufacturer, established in 1902 and headquartered in the city of Manitowoc, Wisconsin, USA. Ice machine industry as a world leader in Manitowoc has successfully established in China, including R & D, production, sales and service, including the business system. In 1994, Manitowoc established in Hangzhou (Hangzhou) Refrigeration Co., Ltd.. November 2003, the additional investment in Hangzhou, built up a high-tech zones in Manitowoc (China) Refrigeration Co., Ltd. The total investment is 2000 million U.S. dollars.
Interpretation of the four characteristics of a new product concept.
According to Mr. Sun introduced Manitowoc (China) Refrigeration Co., Ltd. owns the industry's most advanced production lines and a number of patented technology, production Manitowoc (Manley and more) ice machines, refrigerators, beverage machines, food and beverage refrigeration equipment, etc. , most of which parts imported directly from the United States and Europe, 70% of our products are for export the United States, Europe, Asia and other international markets, while Chinese imports to the U.S. sales operations catering equipment company Manitowoc Group's products. In addition to the core product with the world's first vertical evaporation of disk technology, in health, energy saving and environmental protection, maintenance and other aspects of the breakthrough.
Health is first and foremost, because the food equipment, ice machine, ice machine so health should come first, very important. S-Series ice machine next generation relative to the previous series a great improvement, mainly in the interior design features inside, S Series ice machine ice zone of the plastic parts used in the application of AlphaSan (r), with anti-corrosion function, while the region were equipped with ice Guardian (r) adhesive inhibitor, can effectively prevent the invasion of bacteria in the air, ice edge and corner of the region with a sleek curved design, so easy to clean.
The second energy-saving features, embodied in three aspects, one: ice area and the outside world by isolation foam layer, the insulation effect; Second: ice column of air assisted collection techniques, drop-ice speed (limit pound S1000 (or more) model); Third: to meet the CEE (ConsortiumforEnergyEfficiency) in a festival and water standards.
The third is mute. Ice machine is used in many products, bar, lobby, including some catering, so users are more concerned about the sound, S-type ice-making machine in the bottom of the compressor and through the foam pad of separation, the design of this product in the quiet there is a great improvement.
The fourth is the maintenance. As maintenance of equipment, big occasion and not the same as household equipment, the environment is relatively poor, so the machine should be cleaned every other cycle, and maintenance, such as ice machine maintenance will be carried out within three months, if the ice machine designed Well, can greatly reduce maintenance cleaning time, while saving labor, like the S series, ice maker, its main components such as sub-pipes, pumps and water tray removal without tools; unique design of the front door hinge, easy to open the front door into the ice area and the electrical control area, this is very easy to repair. So S Series sales in the domestic and global very well.
The first service-oriented quality.
Manitowoc ice machine is a multi-million profit the first to enter the domestic market, foreign brands, after more than ten years to become the leading brand in China, ice-making industry, products widely used in major international five-star hotel, such as Marriott, Hilton , Hyatt, Shangri-La hotels are mostly those with high-end brand of Manitowoc. Including the world's leading fast food chains like KFC, McDonald's, nearly all of them one hundred percent with Manitowoc products, you can say that these high-end restaurant chain, very strict requirements for quality, Manitowoc their products can be used is Manitowoc Company on product quality and service recognition. Because McDonald's, KFC chain throughout the country, directly contributing to the general market, so the service network of Manitowoc is also double-step strategy, as long as KFC, McDonald's local service network, there Manitowoc, Mr. Sun confidence The said, Manitowoc service network and service system in China is the best, it can use the "best" word to describe.
Good grasp business opportunities in second-tier Olympic Expo urban development in a large space.
In fact, the opportunities the Olympics in 2006, 2007, when the performance is outstanding, because at that time, many of the star hotels are purchasing the equipment to the peak period, and to 5,6 months in 2008, when the hotel purchase will gradually reduced, according to Sun Jingli Jie Shao, Manitowoc has been done in the first half of 2007 a lot of work, especially the hotel and the Olympic-related projects in Beijing, including a lot of work to do in Qingdao. At the same time the Asian Games, World Expo is very big business, most recently Manitowoc Engineering Company will have received a lot of ice machine custom orders, but in the long run, as some second-tier cities of Taiyuan, Xi'an, Hefei, Wuhan, Changsha, etc. development of space is still very large, because these cities on the ice machine is increasingly growing demand.
Seize the opportunity for development to take root in China.
According to Mr. Sun, the domestic economic development is very good, the domestic GDP from 1995 to 2006 has been basically about 8-10% in recent years the rate of growth, food and beverage industry is 15-20% of the basic growth, that is, twice the national food and beverage industry in the domestic GDP growth, so much the development of domestic food and beverage industry led to the development of the ice machine, Manitowoc Company, as the years of development, but also to the two year digit growth each year is very fast, it should be said now Manitowoc (China) Refrigeration Co., Ltd. is the fastest-growing companies, and as the concept of people's living standards and consumption increase, the fast food industry, has contributed to some of the original restaurants without ice machine ice machine will gradually spend, so the ice machine is still very broad market prospects, and Manitowoc in relying on the brand, committed to continuous technical innovation and product innovation, rich competitive product portfolio, excellent quality and perfect after-sales service and so firmly rooted in the Chinese market and China's travel, hotel, catering and entertainment services industry to make greater contribution!