Beijiao is under the jurisdiction of a small town, Shunde, Foshan, China, on the territory of a micro-dot is not visible. However, this is a tiny area of ??only 90 square kilometers, the home appliance industry output value accounted for about 6% of the national total.
Walk in this city on the Chinese appliance maker, a silver and black up to 128 meters of modern office buildings attracted much attention, this is the U.S. group headquarters - the tallest building currently in Shunde,glue stick Shunde is also the headquarters of the economy to create a new landmark .
Experience in the product area, see the U.S. group contains a variety of high-tech, cutting-edge technology, new products, from large parts of the refrigerator, air conditioning, TV to the humidifier, soybean milk and other small appliances, and ceiling lamps, energy saving lamps and other lighting products. If the display of new technology to make life even more people to feel the power of the United States, then in the "beauty" of the history museum, the people feel a gradual development and expansion of private enterprises Butterfly of the road. In 1968, He Xiangjian Beijiao led 23 villagers to raise 5,000 yuan of funds has created a plastic product group, to produce self-help way to start a difficult business.glue gun In 1980, they began production of the fan, into the field of home appliances. In 1981, officially registered, "United States" marks, "United States" was born. Then, in the eclectic and the Division reduced personnel and a series of restructuring initiatives, the "beauty" growing. October 2010, the U.S. group sales revenue exceeded 100 billion yuan, bulls enter "billion club" the ranks, becoming the second mark in sales "appliances aircraft carrier."
Choice: the lighting industry.
Pursuit is always endless. Although the "United States" has long been a household word, almost every ordinary family always find one or two "beauty" products, however, the white giant was not satisfied with these. In October 2010, "the United States, surpassed the billion cum headquarters building completed," the opening ceremony, the United States the Group Chairman He Xiangjian that will achieve 2015 sales of 2,000 billion yuan, and strive to enter the world top 500. This means that "beauty" in the next five years to be completed within the past 40 years to achieve results.
To achieve this goal, if only limited to the total annual sales of about 750 billion yuan in the appliance market seems a bit difficult. Appliance industry price war and the subsequent early price cuts initiated by influx of foreign profits of long thin blade so that it, therefore, to achieve "the United States five years recreating a" growing by leaps and bounds, Diversification and became a "United States" inevitable choice. From the involved real estate, logistics industry began, "United States" has been to explore new growth points. At the same time, recent years, with the accelerated process of urbanization, the rise throughout the project, lighting, growing market space. According to the China Association of Lighting statistics, at present, with annual sales of lighting products in China has more than 38 billion U.S. dollars. Promising market for the home appliance giant eager to enter the lighting field.
Prelude: Slow and steady.
"Would rather take the slow step, two step, half step is not wrong." This is He Xiangjian in 2004 put forward a slogan. The native of Shunde business, adhering to the low-key and pragmatic style of Shunde. Aggressive with a lot of Ji Gong, Xing suddenly died suddenly different from private enterprises, Striving for a "beauty" into any one of the first to the emerging field. In 2008, the "United States" set up a lighting project department, under the microwave division. After one year of the project test the water, in the formal development effort before the lighting industry, lighting in no hurry to set up U.S. factories, but everywhere networking, and sent a large number of sales of the elite did a lot of pre-market research and try. December 2009, Guangdong Midea Electric Lighting Co., Ltd. was officially established, the main electrical lighting, home lighting, commercial lighting, office lighting, outdoor lighting, LED, switches and sockets, power converters, low voltage electrical and other lighting products. Since then, the "United States" began to enter the large-scale lighting, and an unprecedented 10 billion to promote industrial investment in the large-scale expansion.
Expansion: M into Zhongnan shortcut.
Product is the business foundation. Not a good product, everything is just empty talk. The lighting industry as the new intruder, the United States to solve the lighting is the first production and manufacturing issues. If the company self-built production base alone, then make it hard to avoid the high cost of time lost a lot of market opportunities. Then, choose a company with good product development, manufacturing capacity and overall strength of strong corporate acquisitions, the United States has become an important way to increase capacity rapidly lighting.