1, electronic content becoming saturated, according to some manufacturers estimate that the average non-hybrid vehicle electrical and electronic components and software costs no more, it is likely to remain in the vehicle cost 20% to 25%. Therefore, these components can only rely on the global market growth in the number of vehicles increase, glue stick coupled with light vehicles, the average retail price increase, assuming that the vehicle can be converted to electricity prices and cost estimates of electronic components.
However, the growth of electrical and electronic content will also be in non-electronic and rising raw material costs,glue gun such as Tata Motors Nano ultra-economy car 2,500 U.S. dollars had been suppressed by a large popular these days, we found this extremely important trends and in about 3 years ago began to explain.
2, software key competitive advantage of automotive vehicle system software as the most important factor is booming, one in the engine controller, the software content doubles every year. Therefore, car manufacturers and has the best architecture and best integrated software development tool chain, suppliers will gain a competitive advantage. Can do a good job of software development engineers can use fewer features to new and improved products to market and maintain the warranty and low cost.
3, automotive open system architecture of Although most of the world automobile manufacturers are gradually adopt open system standards for cars, but still needs at least 10 years before sufficient vehicles to the standard to have a major impact in the global market.
But so far, automotive electronics industry through all the technical standards, do not be like the automotive open system architecture standards, as have a great impact. Software architecture standard will significantly reduce system costs and improve its quality.
Car manufacturers to prove, automotive open system architecture standards can be multi-platform software and re-use a variety of vehicles. A suitable software application each time a new application, and will not need to use the time to re-design and customization, this will save development time and, the office. Each basic automotive open system architecture will make it the cornerstone of the commercialization of software, will be electronic hardware, including some of the operating system micro-controller. Relative automotive open system architecture standards, software was sold separately from hardware.
4, open platform will erode large automotive infotainment systems market.
Currently there are three different paths open infotainment systems: Microsoft automatic vehicle; BMW, GM and PSA is to promote the Genivi Union; and Audi is developing a third way. What are the three programs and drive drive drive drive the car the same open systems architecture standards: the opportunity to significantly reduce costs and improve software quality. Rather than relying on vertically integrated provider of information across the entire custom entertainment systems, automotive manufacturers and system integrators will be able to purchase a variety of sources of their application designed to meet the best standard platform for software component class.
5, fuel economy is better than security.
Highway deaths in the world each year over a million people, so the use of advanced active safety system development, subject to a lot of attention and adequate investment. Self-steering or braking system to automatically avoid accidents particularly optimistic, driver monitoring system is also promising. However, with soaring oil prices and curb carbon dioxide emissions by the road the very difficult task, fuel efficiency has become the global industry's main attack problem. The increase in dual-clutch transmission, and many lean and turbocharged gasoline direct injection engine, turn off the engine when the vehicle stationary, vehicle acceleration, immediately restart.