Currently, the set of radio, television, newspapers function in one of the news online media, plus interactive features of Internet users, the charm of the future network will gradually surfacing.
Indeed, the network's influence, glue stick through the search engines, e-commerce, the effect of raising brand awareness can be described as immediate; network of interactive, public relations for the network, network marketing, customer relationship maintenance, and sales to form the chain, the brand promotion, Feedback banded together to build consumer brand loyalty. Thus, the advantages of the network for the brand to do the "awake", prices are good benefits have come into being.
Network is double-edged sword. When negative information on exposure, it will quickly build hundreds of millions of troops from the crusade, whether right or wrong trail. Similarly, it can play to our strengths, well-publicized, reason supervision services for the brand. At this stage, many brands, for network monitoring and service functions,glue gun always passively accept the punishment afterwards, rather than take the initiative to regulate the supervision of their advantages, take preventive measures. So why not avoid it cutting edge, active play to their strengths as the brand to do "awake?"
Of the printing and packaging enterprises, once the enterprises to change the brand concept, in order to reach consumers, the operation of mental awareness of the Road for the brand, the brand of products will naturally be recognized by consumers. Shanghai Electric M 2002 Japan Akiyama, creating its first domestic case of mergers and acquisitions of foreign enterprises, Japan Akiyama is the offset industry experts, leading technology in the world level, and occupies large proportion of European and American markets. After the acquisition of Shanghai Electric Akiyama Japan, no doubt to tell the public Shanghai printing and packaging technology group will be a qualitative improvement. Take Shanghai Guanghua, for example, since 2002, annual sales of Guanghua Akiyama doubled on the machine increase, achieved satisfactory results. It also indicates, establish a brand, is closely linked to its quality. Japan in the offset press manufacturing and site management has a highly literate, Shanghai Guanghua Akiyama together with Japan to build the BT40, BT60 series of development, has received national recognition of many printing companies. Shanghai Guanghua also from the previous 'wing of the eagle' gradually become a synonym for 'Shanghai Guanghua' a series of brands. Shanghai Guanghua in recent years is the wide variety of media publicity in the Chinese printing and packaging for its online news and information point of view, Tibet topics, printing and packaging Miles topics, presentations and so it became a thematic network focus of media attention, branding also will be expanded.
However, the light and enthusiasm is not enough. Especially for small and medium sized printing and packaging enterprises, also face the crisis of the brand concept obsolete because of small and medium enterprises is difficult to accept or adapt to the new brand concept. Many printing companies that build brands is to create more products or better products to win, and the new brand concept is based on a single product launch brand new class of the field occupying the high ground. International competition so that more SMEs face of global market and global financial crisis, the impact of depth, the printing industry seems to change the role of SMEs in the business too fast, but results seem not so significant, being more in the business find it difficult to adapt to changes in the market development, forcing many small and medium enterprises into the business of 'crisis' being. Therefore, I have here expressed concern that any time people only dare to try to get the new harvest, and many domestic printing and packaging industry still seems skeptical of the Internet, and some business owners even explicitly expressed the belief that magazines and other traditional media. How can we make good use of the advantages of the Internet to promote business in order to achieve the purpose of fame and fortune, not only business owners should consider the problem of network media also need to consider this issue.
Let's look at a set of data: "the first half of 2010, China's Internet advertising market briefing shows that in the first half, China has estimated the value of Internet ads reached 9.56 billion yuan, compared with same period in 2009 increased by 27.9%."
From which we can easily see that it is business owners to increase advertising spending on the Internet in order to increase the value of creating advertising. Looking at the current class of several major domestic online media printing and packaging, but also in improving their services to attract new customers, consolidation of existing customers, the Internet media, in addition to a strong network technology, the service is the most fundamental factor.