In 2010, China's hardware products industry appears slow recovery of the international market demand, gradually increasing the order of "pick up" signs, in the face of this situation, some people think that China has started out of the metal products industry, the shadow of the financial crisis, the prospects are very bright .
But in fact, exports of metal products industry occurred despite a resumption of growth, but they could not reach pre-crisis levels. According to official statistics the Canton Fair, the 107th Canton Fair. The total turnover of 34.3 billion U.S. dollars,glue stick compared with 12.6% growth in 2009, the Autumn Fair, but considering the financial crisis of 2009 is in the most severe cases, the data related to the turnover is relatively low, we can see that this year's exports of metal products are still not fully out of the financial the shadow of the crisis.
It is understood that many participating companies are often reflected in emerging markets metal products industry buyers desire to purchase significantly enhanced recovery prospects on the international market, but they are also on the exchange rate, the continuity of national policy and feel factors such as rising costs concerns, glue gun closing more than a short single, long single phenomenon is still less prominent. At present, China's exports of metal products focused on negative factors in the following areas:
First, South Asia, Eastern Europe, Russia, the Middle East and other emerging markets, relatively rapid growth in demand, but as traditional metal products export destination market demand, the EU and the U.S. recovery is still relatively slow. At present, China's most important export destination for hardware or the EU, the U.S. market, weak demand in the two regions led directly to metal products in China is difficult to achieve export turnover leap, still difficult to determine the recovery time.
Second, the recent metal products industry, there is a clear rise in raw material prices or rising expectations: copper prices soaring since last year; protracted negotiations on iron ore is likely to birth, "Crazy Stone", which led to soaring steel prices; aluminum, zinc, and various non-ferrous metals prices are also strong expectations; oil and other fuel prices also continue to rise ... ... raw material prices will significantly increase the overall hardware cost pressures, leading to the large profit margins would not be further compressed , and once the hardware was forced to price increases, will the traditional competitive advantage of low prices of Chinese exports of metal products to a fatal blow.
Third, the financial market is not stable, a huge pressure of RMB appreciation. Recently, the appreciation of the RMB suffered great pressure, and once forced the appreciation of the renminbi, will directly lead to export metal products in international market prices, the loss of exports of metal products, price advantage, hit the export of metal products industry situation . In addition, due to overheating of the domestic real estate industry, there has been serious economic bubble, and soaring prices of consumer goods, CPI with a new high, inflation is expected to increase, in the face of this situation, countries have to raise interest rates several occasions, to raise the deposit reserve ratio and other forms of regulation, which medium and small enterprises in the metal products industry is also a hit.
The face of many difficulties, metal products manufacturing enterprises in China how to deal with it?
First, the focus adjustment of product structure, vigorously develop high-tech, high value-added metal products production and sales.
Only more focused on the introduction and absorption of advanced technologies to accelerate industrial upgrading and technological innovation, on production of high-tech hardware products to seize the international market, in order to fundamentally solve the problem.
Second, to develop large-scale operations, reduce production costs. Efforts to absorb advanced technology and transformation under the premise of each link from the start, continue to reduce production costs and improve export competitiveness.
Third, attach importance to the role of e-commerce products, to improve the efficiency of electric and electrical products export. E-commerce products to the hardware production enterprises with new opportunities, not only can save a significant reduction in manpower, material resources, reduce transaction costs, more in the hardware production enterprises to enter international market and create a free and equal competition environment and more extensive cooperation. More importantly, exports of metal products through e-commerce transactions made more equitable, transparent, buyers and sellers to communicate more easily, quickly, the maximum possible to avoid the emergence of trade disputes.
Fourth, through the metal products industry associations to achieve communication, reduce confusion and disorderly competition.
Because of some metal products sub-sectors with low barriers to entry, production scale investment out of control, serious low-level redundant construction, concentration is not high, and many do not have the production capacity, quality control and testing, and other means necessary "business workshops" also removed from them, coupled with rising raw material to bring the operating pressure, making the fake and shoddy, shoddy, shoddy, shoddy phenomenon of repeated, not only planted a huge security risk, but also to the production of corporate law and dealers struggled to thereby affecting the overall image of our hardware products, international competitiveness has been eroded. Therefore, we must give full play to tie metal products industry associations, strengthen communication and exchanges between enterprises, as much as possible to reduce confusion and disorderly competition.