1, electronic content is becoming saturated, according to some manufacturers estimate that the average non-hybrid vehicle electrical and electronic components and software costs did not increase, the cost is likely to remain in the vehicle 20% to 25%.
Therefore, these components can only rely on the growth of the global market growth in the number of vehicles,glue stick coupled with light vehicles, the average retail price increase, assuming that vehicle prices can be converted to electrical and electronic components of the cost estimates. However, the growth in electrical and electronic content in non-electronic, and rising raw material costs, such as Tata Motors $ 2,500 car Nano ultra-large economy had been suppressed so popular these days, we found this very important trend, and in about 3 years ago began to expound.
2, the software has become a key competitive advantage of automotive vehicle system software as the most important factor is booming, one in the engine controller, the software content doubling each year. Therefore, car manufacturers and has the best architecture and best integrated software development tool chain, glue gun suppliers will gain a competitive advantage. Can do software development engineers can use fewer features to new and improved products to market and warranty costs remain low.
3, the impact of automotive open system architecture although most of the world automobile manufacturers are gradually open system standards used car, but still need at least 10 years, will make enough vehicles to implement the standards to have a significant impact in the global market.
But so far, all the automotive electronics industry through technical standards, do not be like the standard automotive open system architecture that has a great influence. Standard software architecture will greatly reduce system costs and improve its quality.
Proof of vehicle manufacturers, automotive open system architecture standards in multi-platform software and re-use a variety of vehicles. A suitable software application each time a new application and use of time will need to re-design and customization, which will save development time and a lot of money. Each basic automotive open system architecture will make it the cornerstone of commercial software will be electronic hardware, including some of the operating system microcontroller. Automotive open system architecture is relatively standard, the software was sold separately from hardware.
4, open platform will erode large automotive infotainment systems market.
Currently there are three different paths open infotainment systems: Microsoft automatic vehicle; BMW, GM and PSA is promoting Genivi Union; and the Audi is developing a third way. What are the three programs and drive drive drive drive the car the same open systems architecture standards: the opportunity to significantly reduce costs and improve software quality. Instead of relying on vertically integrated provider of information across the entire custom entertainment systems, car manufacturers and system integrators will be able to purchase a variety of sources of its applications are designed to meet the best standard platform for software components class.
5, fuel economy is better than security.
Highway deaths in the world each year over a million people, so the use of advanced active safety system development, has been a lot of attention and amount of investment. Autonomous system automatically steering or braking to avoid accidents particularly optimistic, driver monitoring system is also promising. However, with oil prices soaring and the inhibition of carbon dioxide emissions on the road difficult task, fuel efficiency has become a global industry development of the main problems. Dual-clutch transmission coming for more, and many lean and turbocharged gasoline direct injection engine, turn off the engine when the vehicle is stationary, vehicle acceleration, immediately restart.