China won the right to host the World Expo 2010 is 151 years since the first time in developing countries, is the world's recognition of China's economic strength, China will also overall social progress, improve the quality of life a huge boost.
240 countries and international organizations have confirmed their participation will be welcome 70 million visitors over the World Expo tickets, dining, souvenirs and other direct sales income will be close to 9.0 billion, glue stick while the "tourism consumption chain" will bring 4 times income from tourism related industries in the indirect income, the annual GDP of China's drive to reach 0.3%.
Expos brand is an achievement event. Kodak, Wrigley, Ford Motor, General Electric, Bell, Maotai, etc. these brands through the World Expo, to be a great brand image promotion, to the world stage. How to share the Shanghai World Expo this "cake", the textile business that is easy to brand recommendations.
According to official forecasts the World Expo Bureau, the Shanghai Expo will have 70 million visitors, of which 75% of the passenger traffic will come from outside Shanghai, mainly by rail, inter-provincial road passenger transport, aviation, car and other means arrived there, sharing 37%, respectively, ,glue gun 20%, 23%, 20% of passenger traffic.
Tourists for the railway, motor car media is a good choice. Motor car by virtue of its speed, no traffic jams, more and more comfortable environment by the business people of all ages, as the main inter-city transport business travelers. "Journey of Harmony" magazine as a representative of EMU in the media, relying on its contents by many readers. Mercury is currently home textiles, magnificent textiles, textile and other enterprises rich Anna put off "Journey of Harmony" magazine.
For visitors by air, "Eastern Airlines", "Southern Air" and other aviation magazines as well as Pudong and Hongqiao airports both within and outside the light box, single column, LED scraper ads are an ideal advertising media. These media for the corporate brand image have a higher increase, because of the media audience and more high-end compared to other media audiences, so the higher cost of media delivery.
For passenger transport by road, driving tourists from the highway on both sides of the single column is most effective media. Nanjing, Jiangsu, Shanghai-Hangzhou and connects the two in Shanghai, Zhejiang and Shanghai's "Golden Road", has been favored by many businesses, especially the Shanghai section of Shanghai-Nanjing, Shanghai-Hangzhou section of the single-column, a good advertising environment Forced viewing high degree of traffic is huge, the high-end brands perfect place to advertise. Mercury home textiles, textile Carolina, South sleep accessories, home textiles per Lisi, Triumph textile, oriental embroidery, Islay by home textiles, home textiles Po unadorned, Bo Yang textile, textile Lansi Yu, Veken home textile, home textile AUSSINO enterprises in the Shanghai-Nanjing, Shanghai-Hangzhou to run an ad. Recently, the Mercury home textiles, Triumph home textiles, home textiles, etc. Fontane expressed its readiness to increase investment in Shanghai-Nanjing, Shanghai-Hangzhou high-speed on the two advertising efforts in order to seize this opportunity Expo.
According to official estimates, during the Expo, visitors will be by rail, bus, Expo Line, taxis and other means to the Expo site. Among them, the rail traffic will share 50% of visitors, the Expo will share 14% of the buses of tourists, buses will share 12% of the tourists, coaches will share the 9% of the tourists, water transport will share 5% of the tourists , slow line tool, a taxi will be 4% share of tourists, and 2% of visitors will choose the private car to the Expo site.
Rail will share not only 50% of visitors during the Expo, and the bear itself the task of public transport, daily traffic of 4.67 million people, is an important tool for public travel. Metro media, whether it is advertising light boxes, wall stickers advertising, or LED screen, TV commercials, advertisements and so train the body to achieve good results, especially the cover Line 1, Line 2, Line 3, Line 4, Line 5, Line 6, 8 Line, 9 Line trains and stations, station hall a total of 6582 units of high-definition LCD television ads, with a fresh, interesting and useful information programs, by the majority of passengers welcome, but also with a more closed environment, with high spending power of the audience favored by many advertisers.
Following the bus is both a rail and then take the daily shuttle Expo visitors travel and public transport. Mobile TV coverage of the current bus 19 Shanghai shopping district, the Expo Line and the Expo Park 2000 short split bus vehicles, a total of 16,000 buses, 370 lines, access to 14 million passengers per day.
Bus travel way plus subway work of many people, the preferred way of life, but also many advertisers choose to advertise. Select Metro Media plus transit media delivery strategy will cover more than 76% of the Expo visitors, advertising effect is remarkable.
Now the media can cover many types Expo crowd, whether it is television, print, outdoor and so can effectively seize the Expo crowd, played the role of enhancing corporate image. Restrictions on the advertising budget, the largest advertising companies in order to achieve the effect of the combination of a variety of media delivery strategy is a more effective way.