Color is the first feeling of viewing distance. The speed of color to convey information better than graphics and text.
The color of the window, including clothing, display props, floor and wall color, etc., ground, wall and props as the highlight color with clothing, so refrain from the more intense the color contrast that the visual impact of the stronger guest, you can rob people sight, this is a misunderstanding on the knowledge.
The human visual physiology tells us that people have self-protection function, the brain is a hate chaos,glue stick color contrast stimuli, the visual will make people immediately into the state of defense, and consciously resist the dazzling color, at the same time will have to fidget results For the purpose of the opposite. So Many world-renowned companies and clothing brands of large companies, the color choice is very simple, concise, harmony,glue gun and most of the selected color image representing the company in order to facilitate people to remember.
Window and the whole shop can use the standard color to unify. Different types of clothing design requirements of different colors, different seasons of the stores are not the same color design requirements, must consider the impact of color in; In addition, the interior color to avoid dead ends, sharp corners should be some color contrast .
Before the display window to determine the color using the standard color cards, color cards divided into three groups:
1. The main theme of the basic color card series: generally do not use the thick brilliant colors and low and high brightness color, most choose to rely on the Levels of harmony between colors, which determine the scope of the use of color to showcase the basic tone.
2. Auxiliary color card series: expanding the scope of the main color line color cards, color cards with the main color as color, do not select Yan degrees (purity) high color.
3. Embellishment Color Series: Choose a high degree of relatively clear brilliant colors, in part, a small area of use, play a finishing touch.
The use of color card color tone can make the window clear, uniform and romantic, you can reach elegant, harmonious, natural color effects, highlight the art of business culture to achieve visual comfort, the purpose of attracting consumers. Use the window color not only to consider the unity of the whole store and its overall effect, but also the adjacent shops and the coordination of the use of color, arrangement with the results.
Light imaging.
The use of light in the window design is very important in ordinary-looking space, the use of good lighting, the natural increase of clothing style, the window becomes active, the atmosphere, dynamic, melodic. Space is reflected by light, no light there is no space. Light can form a space, change the space or destruction of space, it has a direct impact on the garment shape, texture and color perception.
Therefore, the use of light in the window is the window style an important means of artistic expression, lighting and electrical engineers that work content is not the same thing. Art is mainly engaged in grasping the performance effect of shape and color, light generated by both the shape of another color of light and shadow.
Light there is shadow, a shadow on the physical. Light through the light barrel shape of injection corresponding forms of shadow and reflection plates, sketch boards and other tools and lamps of different nature of light and different irradiation positions in the window shown, beam thickness, incident light of the irradiated area, radius, size, , points of light and everything is, the line of light right and wrong, the length of the illuminated light and dark objects, created out of light range of the shape of a variety of light and shadow, all that can be controlled, fully in accordance with the will of people to shape . To take full advantage of the window to master this technique to create light and shadow patterns in different spatial levels, the actual situation and the background of decorative patterns, the main exhibits sufficient contrast to make the product more beautiful vision.
Select a glorious hue display products according to the main theme of the color to determine, including the light color of purity (Yan degrees) can control the color of the well-being, according to the color aesthetics, color matching rules for matching the laws of the United States, the application. The light color must be gentle, harmonious, united, can make the window of the atmosphere and artistic expression to a higher level.
Radiation or reflected light should be careful to prevent light exposure stimulate consumer's eyes. Light intensity, the extent of the IPL, purity (Yan degrees) should be appropriate and weakened, not overwhelming and gorgeous bright, especially in high frequency flashing lights, will produce visual pollution.
Also note that the light does not necessarily apply to many as well, the key is the combination of science and aesthetics. Icing on the cake not only can not flashy lights, but superfluous, also causing power consumption and economic losses. Therefore, the lighting design to maximize the practical value and appreciate the value of expression must be by design experts, color experts, lighting specialists (not lighting, electrical engineers) to participate in design. Application of lighting design concepts with reference to the stage in order to increase the window of the artistic appeal.