In the past month, many cabinet companies have entered the market a temporary "sleep period." Many cabinet companies are in the pipeline, secretly preparing for the coming hard, "Kim nine silver ten" sales peak.
According to press interviews, discounts, promotions - as increased sales of the best and most direct way, has been a lot of businesses,glue stick "naked" on the agenda. Can be expected, a vigorous price war in the next few months in Beijing shrouded cabinet market.
Many cabinet industry who are helpless to October, 11 months and 12 months of a stroke as the 2008 deadline, and consumers are Biezuliaojin period, ready to take in the next few months, glue gun decorate their home. SouFun made in a recent survey of users showed that many consumers have a lot of demand for branded products, cabinets, and cabinets in addition to their value brand of service, design and other factors, but also attaches importance to brand cabinets discount, promotion efforts.
Haier Kitchen Facilities, said Zhang Bin, general manager of Beijing, Haier has been hot for the upcoming peak season ready in September this year, opening the way to store strong feedback of consumers, hoping to give consumers the most affordable products.
Tutengbaojia Marketing Manager Liu Yiwei that while the discounted amount of cabinet products accounted for less than 50% of marketing, but the cabinet manufacturers never miss this golden promotional period, after all, would be substantially improved performance.
EU to send into the cabinet, said General Manager of Beijing, the EU will also participate to the eleventh to send the product during the promotional activities, and has good product reserves, transport logistics, personnel training, preparation.
Consumers increasingly sophisticated but still value the "affordable."
With the popularity of cabinet products, consumers have become increasingly recognized brand cabinets of the high-quality home life, although the price of a slight increase brand cabinets. From the quality, design and quality perspective, the brand is absolutely value for money in a cupboard at home essential goods. But China also attaches great importance to consumers, "affordable", after all, buy with less to more value-added products for consumers have enormous appeal.
Zhao Liang, general manager of Beijing gold medals cabinet that consumers do not have much time to know and understand cabinet products, leading to the price they pay more attention to the cabinet. Brand cabinets with a special period of price advantage to attract the attention of consumers is a very effective approach, but should encourage consumers to rational look at the cabinet market.
Tutengbaojia Marketing Manager Liu Yiwei analysis, cabinet companies typically only the larger product inventory special sale promotions initiatives, few of those classic styles of great promotional products. This shows that the cabinet business promotions gimmick and more a means to attract attention. Liu Yiwei also revealed that a lot of fancy promotional cabinet products was a lot of customers eventually choose new cabinet, which is a marketing tool to use.
"Price war" is just a gimmick to improve the quality is the key.
While most of the cabinet companies do not miss a golden marketing opportunity every year, but the focus of corporate marketing cabinet has never not here. After all, the cabinet in order to occupy the market several times a year the price war alone is not feasible, the consumer or the final value of the quality behind the product, service, design, and even the brand value. Price war alone product promotion will gradually be eliminated.
EU to send high into the cabinet, general manager of Beijing that the EU sent will always focus on brand building and product development services to improve on. Price war is just an ordinary, short-term promotions, the EU sent never to this promotion as a priority. And the EU to send that as long as good product, there is confidence in the face of a price war brought about by market shocks.
Gold cabinet said that although the market this year, the cabinet has been some impact, needed volume of promotions to increase sales, but this will not be the main theme of the cabinet industry in 2008. Cabinet is to do business continued to focus on product and brand, improving product value and guide consumers towards more rational consumption of the road.