Imagination to "DIY (DIY)" Let the number of young consumers this way, the same week for the young entrepreneurs to seize the political key "creative consumption" of the business, from Taiwan to introduce a "hand-gift" project, business in the holidays When a particularly hot item.
Recently, I went to Zhou Zheng key wealth of manual Square, to experience a "creative gift DIY" process.
Their own unique selection of handmade toys, creative
"Operation is very simple, a glue gun, a box, together with the materials you choose, your 'job shop' even if a fully equipped." Zhou said as the political key model.
"The first step is to select material based on personal preferences." Zhou Zheng key talking round pick of the chassis, small roof, costume dolls, red mushrooms. "I want to be an ancient wedding scene." He said, "the material placed on the shelf most of the plastic and twigs, security, pollution-free, customers can select their own, the final piece by material charges." I see 45 rows of shelves full to the brim to display a wide range of DIY materials, plants and animals, people, construction materials, full range of microfilm.
Zhou Zheng key first used marker outlines the chassis good idea, and then began to shop "green grass", "in the process, played a key role in glue guns." He said, "laying the ground, support the roof, so thanks to its combination to stick. We use the glue stick is environmentally friendly material, no smell. "
A little work can be completed about half an hour, usually a general arts and crafts materials, cost is 30 yuan. "Fee and prices according to the type of material accumulated, some customers with a large chassis, added a wealth of materials, cost to reach the hundred dollars is common."
Consumer groups: children and the couple love to play "Imagine"
2006, Zhou Zheng key university graduates, Crafts DIY caught his interest, by colleagues advised him to lobby in the Century Mart opened its first store. "Target groups targeting children and couples, this is the most abundant imagination, the two groups of people most willing to spend." Young Zhou Zheng key business start discerning.
Used in the display table, I see a beautiful music box, Zhou G keys, this is a 6-year-old girl to do, back after the completion of the store, to participate in the competition once a month.
"The competition is to encourage children, parents, when we select judges, the prize is vouchers and small accessories. This active-store atmosphere, but also draw a large number of old customers." Zhou Zheng key that promotions like this, he from time to time will engage in one, and these sales model will apply unchanged to all stores in.
Author: Jiande Tongyu Electrical Tools Factory
Website: www.tygluegun.com
Main Products: glue gun?glue stick